tactics6 min
No. 49
Raise Your Prices. Almost Nobody Will Leave.
The most feared move in your business is also the cheapest growth lever you own.
pricingrevenue
52 steps to build and launch your idea.
Free startup incubator for founders who want to build without funding. This community is your capital!
v.0.8 Experimental
01 / Signals
See All →WHAT'S NEW
tactics6 min
No. 48
Churn Is a Product Problem
Founders buy more ads when users leave. The leak is in the product, not the top of the funnel.
churnretention
tactics5 min
No. 47
Equity Splits Are Where Friendships Go to Die
Fair is not 50/50. Fair is a written agreement, a vesting schedule, and a number you can defend.
co-founderequity-split
tactics6 min
No. 46
Co-Founder Conversation You're Avoiding
Resentment compounds faster than interest. Here's how to have the hard talk before it kills your startup.
co-founderconflict
tactics5 min
No. 45
Hire Your First Employee Without Regret
A clear decision framework, a simple hiring process, and the red flags to watch for before you sign the offer letter.
hiringfirst-employee
mindset5 min
No. 44
Handle Founder Imposter Syndrome
The voice telling you that you are not qualified is not a signal. It is noise.
mindsetfounder-mental-health
tactics5 min
No. 43
Build an MVP When You Have No Time
A ruthless scope plan for founders who can only spare 5 to 10 hours a week.
mvptime-management
tactics5 min
No. 42
Pitch Your Startup in 60 Seconds
Founders search for the perfect pitch deck, but the real test happens in an elevator, a DM, or a hallway. Here is a 60-second structure that actually works.
pitchingfundraising
02 / Map
YOUR MAP
Every route leads somewhere. Pick where you want to go.
Your Capital
Community
Share ideas, find co-founders, and build together.
52 Steps
Waypoints
One action at a time. Ship something real every step.
Community Showcase
Logbook
What others built before or working on right now.
Blog Posts
Signals
Lessons, stories, new tools and updates from the community.
Tool Stack & Databases
Resources
Templates, deals, useful databases and recommended tools.
About
Manifesto
How it works. Who is building it. Why we exist.
03 / Principles
HOW IT WORKS
BUILD IN PUBLIC
Share your work openly. Stealth mode kills momentum.
SHIP FAST
Speed beats perfection. Launch now, iterate after.
COMMUNITY AS CAPITAL
Peers replace pitch decks. Feedback replaces funding rounds.
Step BY STEP
Fifty-two focused actions. One at a time. No skipping.
TANGIBLE OUTPUTS
Every step ships something real. Theory is not progress.
FREE FOREVER
No equity. No hidden fees. No gatekeepers. Just build. Core principles, data, and knowledge stay free. Some premium tools and personalizations are paid.