tactics6 min
No. 49
Raise Your Prices. Almost Nobody Will Leave.
The most feared move in your business is also the cheapest growth lever you own.
pricingrevenue
blog posts
SIGNALS
tactics6 min
No. 48
Churn Is a Product Problem
Founders buy more ads when users leave. The leak is in the product, not the top of the funnel.
churnretention
tactics5 min
No. 47
Equity Splits Are Where Friendships Go to Die
Fair is not 50/50. Fair is a written agreement, a vesting schedule, and a number you can defend.
co-founderequity-split
tactics6 min
No. 46
Co-Founder Conversation You're Avoiding
Resentment compounds faster than interest. Here's how to have the hard talk before it kills your startup.
co-founderconflict
tactics5 min
No. 45
Hire Your First Employee Without Regret
A clear decision framework, a simple hiring process, and the red flags to watch for before you sign the offer letter.
hiringfirst-employee
mindset5 min
No. 44
Handle Founder Imposter Syndrome
The voice telling you that you are not qualified is not a signal. It is noise.
mindsetfounder-mental-health
tactics5 min
No. 43
Build an MVP When You Have No Time
A ruthless scope plan for founders who can only spare 5 to 10 hours a week.
mvptime-management
tactics5 min
No. 42
Pitch Your Startup in 60 Seconds
Founders search for the perfect pitch deck, but the real test happens in an elevator, a DM, or a hallway. Here is a 60-second structure that actually works.
pitchingfundraising
tactics5 min
No. 41
Find Your First 100 Users
A no-ads playbook for going from zero to real users, one conversation at a time.
growthuser-acquisition
tactics5 min
No. 40
Price Your Product Without Guessing
A simple, testable approach to setting a price that captures value and gets you paid.
pricingrevenue
case-study5 min
No. 39
Waypoint Zero Recap: What We Learned
A free weekend, a small room, and the real work of building something from nothing.
waypoint-zeroevents
tactics5 min
No. 38
Build a Landing Page That Converts
A simple framework for turning visitors into signups without overthinking design.
landing-pageconversion