mindset7 min
No. 55
Founder Depression Nobody Posts About
Burnout fades with rest. This is the sustained low that follows the grind, and it needs a different response.
founder-mental-healthdepression
blog posts
SIGNALS
tactics6 min
No. 54
Read a Term Sheet Without a Lawyer
Understand every clause before you sign anything. Then get a lawyer anyway.
fundraisingterm-sheet
mindset6 min
No. 53
Shut It Down or Keep Going?
The honest framework for the decision every founder agonizes over in silence.
decision-makingfounder-mindset
tactics5 min
No. 52
The Second Launch
Your first launch flopped. That was the rehearsal. Here's how to launch again.
launchdistribution
mindset5 min
No. 51
You're the Bottleneck
The moment doing everything yourself stops being a strength and starts destroying the company.
delegationscaling
tactics6 min
No. 50
Free Users Are Not Customers
Freemium is a strategy for giants. For early startups it is usually a slow way to die with great signup numbers.
freemiumpricing
tactics6 min
No. 49
Raise Your Prices. Almost Nobody Will Leave.
The most feared move in your business is also the cheapest growth lever you own.
pricingrevenue
tactics6 min
No. 48
Churn Is a Product Problem
Founders buy more ads when users leave. The leak is in the product, not the top of the funnel.
churnretention
tactics5 min
No. 47
Equity Splits Are Where Friendships Go to Die
Fair is not 50/50. Fair is a written agreement, a vesting schedule, and a number you can defend.
co-founderequity-split
tactics6 min
No. 46
Co-Founder Conversation You're Avoiding
Resentment compounds faster than interest. Here's how to have the hard talk before it kills your startup.
co-founderconflict
tactics5 min
No. 45
Hire Your First Employee Without Regret
A clear decision framework, a simple hiring process, and the red flags to watch for before you sign the offer letter.
hiringfirst-employee
mindset5 min
No. 44
Handle Founder Imposter Syndrome
The voice telling you that you are not qualified is not a signal. It is noise.
mindsetfounder-mental-health