Your brand is not your identity. It is a small signal that you exist and look like a real thing. That is the whole job today. Do not hire a designer this early. Do not pay for logo packages. You will redo all of it later anyway.
Ship ugly. Working beats pretty here.
Three pieces, one hour, done:
- Logo — Type your name in a bold font. Add color. Save as PNG with a transparent background. Logomakr or Canva will get you there in 15 minutes.
- Colors — Pick two hex codes. One main, one accent. Use Canva's palette generator or steal a combination from a brand you respect.
- Font — One font for everything. Browse Google Fonts, pick one with multiple weights, write down the name.
Save the logo PNG, the two hex codes, and the font name in a single folder on Google Drive or Notion. That folder is your brand kit. When you build the landing page next, you will pull straight from it.
Bad: A blurry mascot drawn in MS Paint at 3 a.m.
Good: Your name set in Inter Bold, navy on white, exported as a clean PNG.
Bad: Six colors, three fonts, two logo variants, no system.
Good: Two hex codes, one font, one PNG. Anyone on your team could use it.
If a stranger glances at your landing page and thinks "this looks like a real product," the skeleton is doing its job.
- Hiring a designer or paying for a logo package.
- Picking five colors. Pick two and move on.
- Mixing four fonts because they look interesting in isolation.
- Treating this hour as a brand identity workshop. It is not.
Open Canva or Figma. Type your name, pick a font, set two colors, export a PNG. Drop everything into one shared folder. Stop after one hour even if it is not pretty.
A folder containing one logo PNG, two hex codes written down, and one font name. Anyone on your team can grab it and use it the same day.
Your brand is not your identity. It is a small signal that you exist and look like a real thing. That is the whole job today. Do not hire a designer this early. Do not pay for logo packages. You will redo all of it later anyway.
Ship ugly. Working beats pretty here.
Three pieces, one hour, done:
- Logo — Type your name in a bold font. Add color. Save as PNG with a transparent background. Logomakr or Canva will get you there in 15 minutes.
- Colors — Pick two hex codes. One main, one accent. Use Canva's palette generator or steal a combination from a brand you respect.
- Font — One font for everything. Browse Google Fonts, pick one with multiple weights, write down the name.
Save the logo PNG, the two hex codes, and the font name in a single folder on Google Drive or Notion. That folder is your brand kit. When you build the landing page next, you will pull straight from it.
Bad: A blurry mascot drawn in MS Paint at 3 a.m.
Good: Your name set in Inter Bold, navy on white, exported as a clean PNG.
Bad: Six colors, three fonts, two logo variants, no system.
Good: Two hex codes, one font, one PNG. Anyone on your team could use it.
If a stranger glances at your landing page and thinks "this looks like a real product," the skeleton is doing its job.
- Hiring a designer or paying for a logo package.
- Picking five colors. Pick two and move on.
- Mixing four fonts because they look interesting in isolation.
- Treating this hour as a brand identity workshop. It is not.
Open Canva or Figma. Type your name, pick a font, set two colors, export a PNG. Drop everything into one shared folder. Stop after one hour even if it is not pretty.
A folder containing one logo PNG, two hex codes written down, and one font name. Anyone on your team can grab it and use it the same day.