Most people will not read your homepage. They will glance at one image and decide in five seconds whether to keep scrolling. That image is your real headline. You need three visuals: one clean screenshot, one short demo recording, one social graphic. No designer. No agency. You and a free tool, today.
Build them in this order, smallest effort first:
- Screenshot — open your product in a clean browser tab. No bookmarks bar, no extra windows. Capture the screen showing your core feature in action. Crop tight.
- Demo recording — open Loom or OBS. Record 30 seconds. Click through the one path that delivers value. Do not narrate every button. Just do the thing.
- Social graphic — open Canva. Pick a template. Drop in your product name, your one-line outcome from launch copy ready, and one screenshot. Export.
Three visuals. Three uses. The screenshot lives on your launch page. The video goes in your launch email. The graphic ships on Twitter and LinkedIn the morning of the launch.
Aim for "I can see what this does in 5 seconds" — not Apple keynote production value. Ship ugly. Perfect is the enemy of launched.
Bad: A 4 minute walkthrough with a stock soundtrack and animated transitions.
Good: 30 seconds. Real cursor. Real product. One clear outcome.
Bad screenshot: 12 browser tabs visible, half your menu bar, a Slack notification.
Good screenshot: Clean tab, product centered, single feature in focus.
Bad social graphic: A wall of feature bullets in 9 colors.
Good social graphic: Product name. One sentence. One screenshot. White space.
- Waiting for a designer. You will not need one for launch.
- Over-producing the demo. Real beats polished every time.
- Cluttered screenshots. Crop until only the product is left.
Take the screenshot. Record the 30-second demo. Build the social graphic in Canva. Save all three to one folder, named clearly.
Three launch-ready visuals saved in one folder: a clean product screenshot, a 30-second demo recording, and one social graphic. A non-user can guess what your product does from any one of the three.
Most people will not read your homepage. They will glance at one image and decide in five seconds whether to keep scrolling. That image is your real headline. You need three visuals: one clean screenshot, one short demo recording, one social graphic. No designer. No agency. You and a free tool, today.
Build them in this order, smallest effort first:
- Screenshot — open your product in a clean browser tab. No bookmarks bar, no extra windows. Capture the screen showing your core feature in action. Crop tight.
- Demo recording — open Loom or OBS. Record 30 seconds. Click through the one path that delivers value. Do not narrate every button. Just do the thing.
- Social graphic — open Canva. Pick a template. Drop in your product name, your one-line outcome from launch copy ready, and one screenshot. Export.
Three visuals. Three uses. The screenshot lives on your launch page. The video goes in your launch email. The graphic ships on Twitter and LinkedIn the morning of the launch.
Aim for "I can see what this does in 5 seconds" — not Apple keynote production value. Ship ugly. Perfect is the enemy of launched.
Bad: A 4 minute walkthrough with a stock soundtrack and animated transitions.
Good: 30 seconds. Real cursor. Real product. One clear outcome.
Bad screenshot: 12 browser tabs visible, half your menu bar, a Slack notification.
Good screenshot: Clean tab, product centered, single feature in focus.
Bad social graphic: A wall of feature bullets in 9 colors.
Good social graphic: Product name. One sentence. One screenshot. White space.
- Waiting for a designer. You will not need one for launch.
- Over-producing the demo. Real beats polished every time.
- Cluttered screenshots. Crop until only the product is left.
Take the screenshot. Record the 30-second demo. Build the social graphic in Canva. Save all three to one folder, named clearly.
Three launch-ready visuals saved in one folder: a clean product screenshot, a 30-second demo recording, and one social graphic. A non-user can guess what your product does from any one of the three.