Most founders bleed energy across five platforms and wonder why nothing moves. 100 users is not a vanity number — it is a signal. It tells you something is working. Your job today is not to chase more channels. It is to find the one already pulling its weight and lean in hard.
If you are at 50 signups, the rule is the same. If you are at 200, the rule is the same. Find the winner. Squeeze it.
Open your analytics. Count every signup since launch. Write the number down somewhere you will see it tomorrow.
Now sort by source. Where did each signup come from? Twitter, Reddit, Product Hunt, a podcast, a friend's tweet, organic search. One source is probably carrying most of the weight — sometimes 60% or more.
1. Total signups since launch: ___
2. Signups by source (top to bottom):
- Source 1: ___
- Source 2: ___
- Source 3: ___
3. Top channel: ___
4. Plan for next 7 days on that channel: ___
Build with the work you've already done in validate the pain. The people closest to the original problem are the easiest to convert.
This week, post more there. Engage more there. Ignore the others. You are not abandoning them forever — you are concentrating fire until the next channel earns your attention.
Bad: "I'm posting on Twitter, LinkedIn, Reddit, Indie Hackers, and TikTok."
Good: "70% of signups came from one Reddit thread. I'm spending the week being useful in that subreddit."
Bad: "I got 100 users somehow."
Good: "100 users in 21 days. 62 from Hacker News launch, 18 from a friend's newsletter, the rest scattered. HN is the channel."
- Spreading thin across five platforms because each one shows a tiny pulse.
- Treating 100 as a finish line instead of a checkpoint.
- Skipping documentation. You will need this map again when this channel cools off.
Pull your signup numbers, sort by source, and write a one-page acquisition memo in Notion naming your top channel and your plan for the next 7 days.
A single page documenting total signups, source breakdown, and your top acquisition channel. It should be specific enough that a stranger could read it and know exactly where your users are coming from.
Most founders bleed energy across five platforms and wonder why nothing moves. 100 users is not a vanity number — it is a signal. It tells you something is working. Your job today is not to chase more channels. It is to find the one already pulling its weight and lean in hard.
If you are at 50 signups, the rule is the same. If you are at 200, the rule is the same. Find the winner. Squeeze it.
Open your analytics. Count every signup since launch. Write the number down somewhere you will see it tomorrow.
Now sort by source. Where did each signup come from? Twitter, Reddit, Product Hunt, a podcast, a friend's tweet, organic search. One source is probably carrying most of the weight — sometimes 60% or more.
1. Total signups since launch: ___
2. Signups by source (top to bottom):
- Source 1: ___
- Source 2: ___
- Source 3: ___
3. Top channel: ___
4. Plan for next 7 days on that channel: ___
Build with the work you've already done in validate the pain. The people closest to the original problem are the easiest to convert.
This week, post more there. Engage more there. Ignore the others. You are not abandoning them forever — you are concentrating fire until the next channel earns your attention.
Bad: "I'm posting on Twitter, LinkedIn, Reddit, Indie Hackers, and TikTok."
Good: "70% of signups came from one Reddit thread. I'm spending the week being useful in that subreddit."
Bad: "I got 100 users somehow."
Good: "100 users in 21 days. 62 from Hacker News launch, 18 from a friend's newsletter, the rest scattered. HN is the channel."
- Spreading thin across five platforms because each one shows a tiny pulse.
- Treating 100 as a finish line instead of a checkpoint.
- Skipping documentation. You will need this map again when this channel cools off.
Pull your signup numbers, sort by source, and write a one-page acquisition memo in Notion naming your top channel and your plan for the next 7 days.
A single page documenting total signups, source breakdown, and your top acquisition channel. It should be specific enough that a stranger could read it and know exactly where your users are coming from.