Your landing page has one job: explain what you do, who it is for, and why it matters — then capture an email. No pricing tables. No about page. No blog. Not yet.
Strangers need to be able to type your URL and walk away knowing what you are building. That is the whole bar.
Write the page in this order. It is fast on purpose.
- Headline — The outcome you deliver, not the features you built. "Get paid on time, every time" beats "Automated invoice software."
- Subhead — One sentence on the problem. One sentence on your fix.
- Visual — A screenshot, a mockup, or a clean illustration. Even a stock image beats a blank rectangle.
- CTA — A big button. "Get early access" or "Join the waitlist." That is it.
Use Carrd if you want fastest and cheapest. Framer or Webflow if you want more control over the layout. Your name from waypoint 9 goes on the domain. Your colors and font from waypoint 10 make it look like a product.
Launch with placeholder copy if you have to. You can edit live.
Bad: "AI-driven workflow optimization for modern teams."
Good: "Stop chasing invoices. Get paid in 7 days."
Bad: "We built a platform that lets you connect your tools."
Good: "All your customer DMs in one inbox."
Read your headline out loud. If a friend would not retype it in a text, rewrite it.
- Polishing copy for three days. Launch at 80 percent and edit live.
- Adding pricing, FAQ, and testimonials before you have one user.
- Hiding the CTA below the fold. The button belongs near the headline.
- Waiting on a designer. Use a template.
Open Carrd, Framer, or Webflow. Drop in your headline, subhead, visual, and a sign-up button. Connect your domain. Hit publish. Open the live URL on your phone to confirm it works.
A live page on a real URL with a clear headline, one visual, and a working sign-up button. A stranger can visit it and tell you what you do in one sentence.
Your landing page has one job: explain what you do, who it is for, and why it matters — then capture an email. No pricing tables. No about page. No blog. Not yet.
Strangers need to be able to type your URL and walk away knowing what you are building. That is the whole bar.
Write the page in this order. It is fast on purpose.
- Headline — The outcome you deliver, not the features you built. "Get paid on time, every time" beats "Automated invoice software."
- Subhead — One sentence on the problem. One sentence on your fix.
- Visual — A screenshot, a mockup, or a clean illustration. Even a stock image beats a blank rectangle.
- CTA — A big button. "Get early access" or "Join the waitlist." That is it.
Use Carrd if you want fastest and cheapest. Framer or Webflow if you want more control over the layout. Your name from waypoint 9 goes on the domain. Your colors and font from waypoint 10 make it look like a product.
Launch with placeholder copy if you have to. You can edit live.
Bad: "AI-driven workflow optimization for modern teams."
Good: "Stop chasing invoices. Get paid in 7 days."
Bad: "We built a platform that lets you connect your tools."
Good: "All your customer DMs in one inbox."
Read your headline out loud. If a friend would not retype it in a text, rewrite it.
- Polishing copy for three days. Launch at 80 percent and edit live.
- Adding pricing, FAQ, and testimonials before you have one user.
- Hiding the CTA below the fold. The button belongs near the headline.
- Waiting on a designer. Use a template.
Open Carrd, Framer, or Webflow. Drop in your headline, subhead, visual, and a sign-up button. Connect your domain. Hit publish. Open the live URL on your phone to confirm it works.
A live page on a real URL with a clear headline, one visual, and a working sign-up button. A stranger can visit it and tell you what you do in one sentence.